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Membership Lifecycle Part I: Member Acquisition
The Impexium Membership Lifecycle Series

The Marketing General Membership Lifecycle is regarded as the association industry’s de-facto blueprint for identify emerging trends and best practices association can use to map and plan recruitment retention and member service initiatives.

Using stages of the MGI Membership Lifecycle as our guide, Impexium’s Membership Lifecycle Series highlights how smarter, simpler membership management technology simplifies and optimizes various member engagement strategies and supports the day-to-day activities of association professions.

Join host Jonathan Sper, former Membership Director at NAIFA and NWRA, as he demonstrates how today’s forward-thinking associations leverage membership management functionality to acquire new members, identify and diversify revenue opportunities and streamline rejoin and retention efforts.

The Membership Lifecycle: Member Acquisition session will focus on how membership management technology helps create awareness for the association and drives membership initiatives (and increases revenue!).

Oct 14, 2021 01:00 PM in Eastern Time (US and Canada)

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