Your members are likely overwhelmed by the volume and variety of information coming at them. Where traditionally, you’ve shared information gathered from external news sources and your own organization, that’s no longer enough. Members need you to hand-pick accurate, relevant information and add critical context that is uniquely yours to provide – in other words, to curate content.
Join Hilary Marsh (Chief Strategist, Content Company) and Elizabeth Weaver Engel (Chief Strategist, Spark Consulting) for a webinar based on their new whitepaper, Cut Through the Clutter: Content Curation, Associations’ Secret Weapon Against Information Overload, to learn how your association can use sophisticated content curation strategies effectively to move your association from a “nice-to-have” option into becoming a vital partner in your members’ professional success.
We’ll discuss what content curation is and isn’t, share the association content curation maturity model we developed in the process of our research, and provide concrete steps your association can take to curate internal and external information in a way that helps your members achieve their most important goals and solve their most pressing problems.